15 Things You Didn’t Know About Wisconsin Brewing Co.

11 Aug, 2015

On Friday, August 14, Wisconsin Brewing Co. representatives will be making their way from Verona to Green Lake for a Beer Cruise on the Escapade Yacht. In light of their upcoming visit, we thought it only appropriate to share some fun facts about one of our favorite breweries.

Wisconsin Brewing Co.

Wisconsin Brewing Company of Verona, Wis. will be featured on Heidel House Resort’s Aug. 14 Beer Cruise.

  1. WBC began with two brothers, Carl and Mark Nolen, and a third Wisconsinite and brewmaster, Kirby Nelson. All three are Wisconsin-born-and-raised “regular guys who share a passion for the Badger State.”
  2. For a true taste of the summer season, it seems WBC would suggest its Zenith. “And since ‘season’ in Belgain is ‘saison,’ of course that would mean a Farmhouse Ale. A noble summer tradition passed down from medieval times, when water was too dangerous to drink and farmhands’ thirsts were quenched with pints of beer.”
  3. Just how much does it cost to start up a brewery like WBC? That’s $8 million dollars if you ask the Nolen brothers, who raised the money in what they call “debt-free capital” from 58 private investors.
  4. WBC’s Chocolate Lab brew came from inspiration of man’s best friend. “Kirby is a dachshund man. Mike likes his setters. Carl is the proud papa of a lovable lab.” This porter mimics a dog’s “fine character, a sense of fun, and of course, a dark, satiny coat.
  5. Most of the WBC brewery is crafted by Wisconsin-made pieces: Steel from Waunakee, steamwork from Milwaukee, blacktop from Waukesha and electrical from Mt. Horeb.
  6. WBC doesn’t consider their PsycHOPath brew a normal IPA (India Pale Ale); it’s more of an “Intense Pale Ale.”
  7. Events are better at the brewery! WBC welcomes groups of all kinds to host their events in the taproom, brewhouse or backyard bar.
  8. Yankee Buzzard, an American IPA, while inspired by many things, was most inspired by the story of Old Abe, the orphaned bald eagle raised by a Wisconsin soldier during the Civil War. This eagle is most recognized on the 101st Airborne Division patch.
  9. Though WBC was established in 2013, it wasn’t until mid-2014 some of their craft beers were canned. Craft-beer lovers can enjoy Golden Amber, Yankee Buzzard and Ol’ Reliable in 12 oz. cans.
  10. YOU decide what brews are developed at WBC. The company’s Forward Program gives beer fanatics opportunities to share ideas, provide feedback and sample the newest brews, providing votes for your favorites.
  11. If you thought coffee was just a morning tradition, think again. WBC, as a part of their In & Out Series, has crafted a coffee-infused porter – Porter Joe. Available for a limited time only, Porter Joe is a “collaborative effort between WBC and Barriques, known throughout the greater Madison area for their exceptional coffee.”
  12. The whole family is welcome! Yes; this is true. While you have to be 21+ years of age to enjoy WBC’s delicious brews, all ages are welcome to brewery tours.
  13. University of Wisconsin collaborated with Kirby to create Campus Craft Brewery – “a formal fermentation science program that combines College of Agricultural and Life Sciences lab studies with real-world brewing experience at WBC.”
  14. This awesome collaboration, mentioned above, developed the recipe for Inaugural Red, a red lager described by Kirby as “a beautiful summer day out on the union terrace. The sun and sailboats and people are out, the lake is sparkling and this brew is the perfect companion.”
  15. What might make those WBC beers taste just a little better? How about live music in the WBC backyard? Every Friday in May through September, WBC hosts live music from 6 to 9 p.m.
Escapade yacht setting off for a Beer Cruise.

Come aboard the Escapade, a 60-foot catamaran-style yacht.


If you’re interested in learning more about this Wisconsin brewery and tasting some of their delicious craft beer, Heidel House Resort & Spa encourages you to purchase August 14 Beer Cruise tickets. Tickets are just $32 per person. Call 800.444.2812 to make reservations.

Information from Wisconsin Brewing Co. website.



Whether you’re interested in Heidel House Resort, Evensong Spa, or our premier lakeside dining restaurant, Grey Rock, our emails keep you up to date on what’s happening year-round on property.

Related Posts

Leave a reply